Online Modules

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Online professional training modules, delivered through USA Online, are built for marketing professionals and entrepreneurs seeking to learn solutions and strategies for real-world digital marketing programs. Participants have ten individual subject modules to choose from.

Participants may take each module individually or may choose one of the bundled tracks and pay a lower rate per course. The completion of each module qualifies participants for 2 hours of Continuing Education credit from the USA Center for Continuing Education.

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Digital Marketing Fundamentals 
Learn what digital marketing is and how it can help your business and brand.

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Search Engine Optimization (SEO) Best Practices  
Learn how people can find your business and products using search engines like Google.

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Website Optimization  
Learn how to design, create and publish an effective website, including how to work with a Content Management System (CMS).

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Web Analytics 
Learn how to make smart marketing decisions based on data returned by your digital marketing efforts.

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Digital Marketing Ethics
Learn about the ethical issues of standard digital marketing activities and the repercussions it could have on your business/brand..

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Email Marketing
Learn how to effectively communicate with your audience via email using methods such as mail merge and drip marketing.

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Social Media Strategy & Tactics 
Learn how to plan, develop, and execute marketing objectives via social media, including best practices, audience targeting, performing a social media audit, analytics reports, and online reputation management. 

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Social Media Advertising & Management  
Learn an overview of aggregators/dashboards and how to use them effectively. Learn how to manage social media profile across multiple platforms.

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Search Engine Advertising  
Learn how to advertise your website, business, and products on search engine results pages using the Pay-per-Click (PPC) model. 

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Online Advertising Management 
Learn how to plan and execute advertisements across the Internet using display networks.