Peer-Reviewed Academic Articles
Mark, P. & Toelken, K. (in-press). Poisoned by a toxic brand: A worst case scenario of employer branding A Case Study of a Fortune 100 Technology Firm. The Organization Development Journal.
Toelken, K., & Mark P. (in-press). BisLogic: Building an employer brand through corporate image, personality, identity and reputation. i-manager’s Journal on Management.
Mark, P., & McPherson, J. (2009, Summer). Institutional review boards and public relations/mass communication research: Furthering the conversation. [On-line]. Public Relations Journal, (3), 3. Available at: www.prsa.org/prjournal
Mark, P. (2008, June). Redefining business communication courses to enhance student employability. [On-line]. B>Quest (Business Quest). Available at: www.westga.edu/~bquest/
Mark, P., & Braley, E. (2009, February). Fractured brands: Perceptions of Mississippi Gulf Coast residents toward the property and casualty insurance industry before and after Hurricane Katrina and their effect on brand equity. [On-line]. B>Quest (Business Quest). Available at: www.westga.edu/~bquest/
For more publications by Dr. Mark, please see her CV.
Principles of Public Relations
Case Studies in Public Relations
Mass Communication Research
Special Topics in Advertising
Comparative Advertising Practices in the U.K. and the U.S. CCSA Study Abroad Program London, England, 2007